Who We Are

252 Media is a highly skilled group of professionals in the sports media and entertainment space.
We work with our clients to deliver dynamic and quantifiable user experiences

Senior Management

Nigel Da Costa - Nigel Da Costa is an online industry veteran with almost 10 years experience in the space. In addition to his online expertise, Nigel has also worked on the traditional agency side which has enabled him to create well rounded integrated campaigns for clients such as Toyota, TD Waterhouse, Kraft and Adidas. Nigel has worked with Publicis, Kaboose and most recently Insight Sports where he specialized in sponsorship development and sales.

Nigel is the owner and founder of Golflogic.ca, a top online destination for Canadian Golfers.

Doug Shields - Doug Shields is President of Abbey Management Inc, which has provided financial and strategic advice and management support to its clients over the past seven years. He has had extensive senior financial management experience with Canadian consumer goods and services companies over a 35+ year career, which has included the Chief Financial Officer roles at Ault Foods and Noma Industries - both TSX-listed public companies. Earlier in his career, Shields held senior finance and corporate development roles at Scott’s Hospitality / Commonwealth Holiday Inns and at Labatt Breweries of Canada.

Shields has a Bachelor of Commerce degree from the University of Manitoba and is a Chartered Accountant.